Flamin' Hot Cheetos' eponymous film 'Flamin' Hot' tells the story of how a Mexican-born janitor created the billion-dollar iconic snack flavor. (Courtesy of PepsiCo)
The story behind a favorite hot snack is being turned into a serious feature-length film – and it sounds pretty good.
A biopic detailing the creation of Flamin’ Hot Cheetos, cheesy Cheeto’s spicier sibling, has been greenlit after a “highly competitive sale, with multiple studios vying for the project,” Variety reported. Fox Searchlight and DeVon Franklin are set to produce the film, “Flamin’ Hot,” which depicts the true-life – and accidental – rags-to-riches story that started a billion-dollar snack flavor.
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Robert Montañez, the person responsible for the chip, was a Mexican-born janitor working at the Frito-Lay’s Rancho Cucamonga plant in 1976. According to Fox News Latino, Montañez immigrated to California as a child, dropped out of high school and worked as a farm hand on SoCal farms before ending up at Frito-Lay, where a plant mess-up changed his life.
A problem on a production line left a batch of Cheetos without cheese dust one day, according to GrubStreet. Not wanting the food to go to waste, Montañez took them home and decided to spice them up a bit.
Working off of a favorite Mexican street food, elotes, which is grilled corn smothered in salt, lime juice, chile powder, and typically mayonnaise and cotija cheese, Montañez decided to create the same flavor profile and coat the bare Cheetos in it.
Robert Montañez, the inventor of the chip, said his idea behind the flavor was from elote -- a popular Mexican street food that involves grilled corn slathered in lime juice, chile powder, salt and usually mayonnaise and cotija cheese. (iStock)
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“I see the corn man adding butter, cheese, and chile to the corn,” he told Fox, “and thought, what if I add chile to a Cheeto?”
His creation was a success and started a buzz so strong that it landed him a meeting with the Frito-Lay’s president, who asked him to work up a presentation for the company executives in two weeks.
Montañez, who struggled to learn English, told Fox he copied a marketing strategy from a book he found at the library for his presentation.
“I’m a little bit of an artist so I even designed the bags and put the Cheetos in it,” Montañez told Fox.
The executives liked the idea and started making Flamin’ Hot Cheetos – which became Frito-Lay’s highest-selling snack.
The story has an even happier ending – after Montañez’s billion-dollar idea, he was promoted and now is executive vice-president of multicultural sales at PepsiCo.
“Many times, greatness will come in ridiculous forms, a ridiculous idea might be a billion dollar idea,” he told Fox.
Blake Shelton's diet shocks girlfriend Gwen Stefani
Fox411: Gwen Stefani opens up about boyfriend Blake Shelton's eating habits and it is far from healthy. According to the singer, 'Everything's fried.'
Blake Shelton and his girlfriend of three years, Gwen Stefani, are starting their own Thanksgiving traditions with a unique, flamin' hot way to roast a turkey.
On Thursday, the celebrity couple celebrated the holiday at their lakeside ranch estate in Tishomingo, Okla., where they roasted a Flamin' Hot Cheetos-crusted turkey.
Stefani shared a video unveiling the bright orange, Hot Cheeto-roasted turkey on Instagram where she can be heard screaming to her boyfriend, 'Oh my gosh! That is really a Hot Cheetos turkey, what is wrong with you?'
Stefani shows off her Flamin' Hot Cheetos Thanksgiving turkey. (Instagram)
The former No Doubt band member shared a detailed Instagram story of her Thanksgiving day with additional videos of her two sons, Apollo Bowie Flynn and Kingston James McGregor, from her previous 13-year marriage Gavin Rossdale, her niece Madelyn and sister Jill, her father Dennis, and Shelton, who was seen in several of the videos garbed in a head-to-toe cameo outfit while taking on several outdoor activities on their property.
Stefani also shared images of the family's festive Thanksgiving table which featured little place cards with the guest's name and what they were thankful for. Both Shelton and Stefani's place cards read that they were thankful for each other.
On Tuesday, just a few days before Thanksgiving, Stefani and Shelton dropped the official video for their Christmas duet, 'You Make It Feel Like Christmas.'
Stefani shared several clips and stills from the romantic holiday video on her Instagram thanking her boyfriend for the 'fun' shooting experience.
Shelton and the 'Hollaback Girl' singer fell in love while on the set of 'The Voice' back in 2015. Recently, Carson Daly, the host of the famous competition series, lovingly embarrassed his friends and co-stars while accepting the People's Choice Award for long-running singing competition series.
“I want to thank Gwen Stefani before Blake does,” Daly joked. “All time favorite coach right there, Gwen Stefani,” Shelton said. “I love her, I love her.”
Daly then took the opportunity to invite Gwen on stage by leading the crowd in a chant of her name. Shelton helped his girlfriend of nearly four years on stage where Daly continued to awkwardly shine a light on their relationship.
“Who would’ve thought that this country artist could land one of my oldest friends in the music business?” Daly said before trying to hand Gwen the trophy.
“No, what am I doing?” she replied refusing to take the award. “Oh my God, I’m so excited to be with Blake Shelton!”
Shelton then tried to play them out of the awkward encounter with a simple “thank you” to the crowd, prompting one more embarrassing line from Daly.
“They’re going to get a room,” he quipped.
Fox New's Tyler McCarthy contributed to this report.
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